The platform is rolling out a new feature that permits them to reduce the quantity of AI-made content appearing in their streams. This initiative comes as the company announced that it presently contains in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The update is being tested over the coming weeks before a widespread release. This shift aligns with a rise in AI content, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a term for poor-quality, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its app tagged as made with AI. Overall, more than 100 m videos are uploaded to the platform daily, making AI content a limited percentage of its complete catalog.
User Control Features
Users will be capable of reduce or increase the level of AI content they watch by opening the content preference feature in the platform and choosing AI-made media. Other topics that can already be controlled under the filter encompass politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige content makers to tag lifelike AI-generated content, and it bans malicious AI impersonations of celebrities or critical incidents. Any believable AI video that is without a tag can be removed under its community policies.
In addition, the app will now add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for professionals and organizations to develop informative material about using AI responsibly. This project will benefit educational bodies dedicated to educating computer science.
Content Safety Approach
The video-sharing app has supported its safety measures, following discussion over plans to cut jobs for hundreds of review team members in the UK. It is expected to reduce hundreds of positions in its trust and safety division in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content prior to it is viewed by staff. The platform stated a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
